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About Us

About NexGen Range Consulting

NexGen Range Consulting is focused on assisting range owners across the country create their own “next generation” shooting facilities.  With clients in 44 states and growing, the NexGen Range Consulting Team offers range development services based on an “a la carte” menu that allows clients to choose what services they need, at the time they are needed.

Jeff Swanson
Co-Founder NexGen Range Consulting


Jeff Swanson is a Co-founder and an owner of a “next generation” shooting range, Wilshire Gun, and the Managing Member of NexGen Range Consulting.  He is also a member of the NSSF “Range Action Specialists” Team and a regular speaker and writer on shooting range development topics that emphasize diversifying revenue streams across multiple profit centers.  An entrepreneur and attorney with over 24 years practice as a litigator, real estate advisor and business development consultant, Jeff is also an accomplished business owner with experience in the development, structuring and negotiation of business ventures, and implementing operations from inception to profitability.  Jeff holds a J.D. from the University of Tulsa and a B.A. from the University of Oklahoma with an emphasis in finance and communication.